Planogram compliance is term for having displays set up according to the planograms. A planogram is a diagram that directs how shelvings and store displays should look and how products should be placed. SmartDraw makes creating a planogram easy with built-in templates and symbols you can drag-and-drop onto your layout. Planogram compliance is used to describe the compliance of in-store execution, merchandising, shelving, or displays with a planogram. For example, you'll often find sugary kid-centric cereals on the bottom shelves while healthy, high-fiber ones will be placed higher. Their lower level placement may even make it easier for children to grab products to add to their parents' carts. It’s a model that indicates the best placement and positioning of your merchandise. However, products on the bottom shelf may be eye-level for children. This is a visual representation that shows how merchandise should be arranged on store shelves in order to drive more sales. Products placed at eye-level may sell better than products placed on the bottom shelf. For example, stores will first group all bread-like products in the same aisle and then will often place peanut butter, jelly and other condiments in the same place to help remind shoppers to stock up on those items at the same time. Remember that product positioning can influence consumers’ purchases, so planning how they’re displayed and. Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors. This is a visual representation that shows how merchandise should be arranged on store shelves in order to drive more sales. Planograms can also serve as a reference when trying to analyze retail performance to identify one of the potential culprits in lower sales. Planograms are sometimes used by manufacturers to suggest optimum display for their merchandise at stores. Placement is important in retail to maximize sales and minimize wasted space. Alpine Group uses a wide array of assessment indicator definitions for product performance, planogram compliance, promotion effectiveness, and other cool stuff. The data type can be anythingnumerical, decimal, text, date-time, or Boolean. The key defining attribute of this object is the data type of the metric. A planogram (also known as a plan o gram) is used in retail to show the placement of products on a shelf. These metrics are stored in the Assessment Indicator Definition object.
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